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The Merriweather Council Podcast

The Merriweather Council podcast, hosted by Danielle Spurge, is all about celebrating the reality of gainful self employment through craft. This is a podcast for art and design entrepreneurs - makers, etsy sellers and shopify users! Featuring tips, insights, advice and tough love for handmade business owners in concise format. Focused on sharing realistic ideas and personal experiences with the nuances of handmade business in mind. If you are working to turn your crafty tendencies into profits, tune in every Tuesday and Thursday.
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Now displaying: 2019
Nov 26, 2019

I cannot believe we are at the season finale of season 5 already! What a magical season this was.

We heard from SO many amazing makers and professionals who shared their wisdom and insights on a variety of topics. I really hope you enjoyed them all and gained a few pointers or felt inspired.

I have one final surprise!! There is a super-secret bonus episode of Merriweather Council Podcast that you can access right now by visiting http://merri.party/bonuspodcast - this episode outlines 4 powerful marketing strategies and mechanisms you can implement starting today (NOT including email marketing or anything having to do with Instagram! Shocking, right? Check it out!!)

Thank you so much for all of your support for the podcast and for looking forward to every episode in season 5!

Best,
Danielle

For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/107


For more free handmade business advice, visit merriweathercouncilblog.com/podcast

Nov 21, 2019

This episode is a note to new sellers - those of you who are just getting started, those of you who haven’t found your footing in the big picture yet.

In episode 99, I spoke about what makers who get to a steady spot are most at risk for. That episode is worth a listen no matter what stage you are at. So is this one.

But this one is specifically for those of you who are just getting started.

Spoiler alert: you have so many opportunities right now!! Let’s discuss the many virtues of being a “newbie” - and how you can enjoy and embrace this time better!

Thanks so much for listening today!

Enjoy!

For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/106


For more free handmade business advice, visit merriweathercouncilblog.com/podcast

Nov 19, 2019

Is it possible to overstate how influencer Kate Spade was? I don't think so. So we did not refrain on this episode.

Today we are chatting all about Kate Spade, her legacy and influence and her HUSTLE. I don't really like the word hustle but, she definitely worked super hard to get her business off the ground in the early days.

This was a really interesting discussion, i did not know all that much about the history of Kate Spade or her brand but, Kimber did! You know Kimber as our go-to Taylor Swift expert, but she was able to regale us on the fascinating story of Kate Spade as well.

And we WILL get around to recording an episode about TS7 but today we are talking about Kate.

For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/105

 

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

 

To learn about our handmade business community visit the jointhecouncilnow.com

Nov 14, 2019

I know how frustrating it can be to see business advice that doesn’t seem like it relates to YOUR business. (As you hopefully know by now though, almost all business advice is just that: advice about business. And at the end of the day business is business and no matter what you’re selling, you’ve got to market it. So keep an open mind as you hear things! You can listen to an episode I did about that here: https://www.merriweathercouncilblog.com/2019/02/product-sellers-are-marketers/

One thing that often gets a lot of traction in service based businesses is CHALLENGES. You’ve probably seen some of your favorite bloggers run challenges for things like growing your email list, or batching content. And if you’ve ever participated in one you saw how it works and how it does engage the community that blogger is trying to reach. Which of course, is awesome.

So how can something like that translate to a handmade business owner? That’s the question we are answering on today’s episode featuring my friend and fellow maker in business, Toni Lipsey of TL Yarn Crafts.

If you don’t know Toni, you might live under a very large boulder. That ends today though! Toni was just as excited about this subject as I was when I reached out asking her to be a guest on the show! And she so willingly shared her insights and tips and experiences with running challenges in her community. Specifically she has been running CALs — or, Crochet-A-Longs. Similar to a knit-a-long. These are essentially the same idea as a challenge and she explained everything in this episode.

I have been following Toni for some time so I know how hard she works and how present she is in her community. This was a great strategy for her to implement and I’m excited for you to hear about it.

In this episode you’ll learn more about challenges or “whatever-a-longs”, how you might use this idea in your own business, the surprising thing Toni did in hers that is uncommon but worked and what she learned along the way.

For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/104

 

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

 

To learn about our handmade business community visit the jointhecouncilnow.com

Nov 12, 2019

As an embroidery person myself, I am naturally attracted to other fiber artists - and Michelle Staub of Stitching Sabbatical creates such incredible work, it's hard to ignore. But also it totally catches my eye and I love it so much every time I see it.
Michelle has an insane talent - she stitches photo realistic pet portraits. YES, STITCHES THEM. With thread. It's insane.

So it's easy to see why people would love following her to begin with, but Michelle wasn't going to rest on her laurels when it came to Instagram. She went about approaching her account in a very specific and intentional way (it might surprise you!) and she created an atmosphere where people could EXPECT something from her. She made herself a reliable party and people kept showing up!

What Michelle has done with Instagram might surprise you in a lot of ways. A lot of it was really refreshing to me and served as a good reminder that what we see and what we infer about what we see isn't already ... well, correct.

After chatting with Kim of Daisy Faye Designs about her IG debacle, and having this discussion with Michelle about her Instagram experience, I have firmed up my conclusion that Instagram is useful for connecting with an audience, and it's fun to use... but it's not the be all end all. (Personally i actually find it is NOT fun sometime haha.)

Both Kim and Michelle shared with us that while Instagram assists their business - and they are both using it in completely different ways - their businesses are reliant primarily on their talents. IG helps them share that talent and that's awesome.

For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/103

 

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

 

To learn about our handmade business community visit the jointhecouncilnow.com

Nov 7, 2019

Imagine going through the motions of checking your instagram and suddenly realizing there is a problem. Imagine your instagram account simply isn't there ... and there is no indication of why and no one really at all to ask.

This is exactly what happened to Kim Chapman of Daisy Faye Designs in January 2019. And as you can imagine, this created a real sense of worry and concern.

This episode is going to make you SO uncomfortable but it's also going to help you so much. If you can get past the discomfort, you're going to learn that being proactive in your business is one hundred percent essential.

I asked Kim if she would be willing to share more about her experience with her Instagram account being shut down with us and she graciously agreed. Kim experienced this first hand and was able to shed some light on the mysterious world of instagram, the process of trying to recover her lost account and what to do if your account is closed without reason.

In this episode you'll hear from Kim about her experience with instagram before and after this incident, what caused this problem for her and what she learned in the process - plus of course she is sharing what she did in the aftermath of the loss of her account.

Kim handled this whole debacle with so much grace and she shared about how the community assisted her in making a comeback. This episode is an absolute MUST listen for any small business that utilizes Instagram as part of their marketing.

For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/102

 

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

 

To learn about our handmade business community visit the jointhecouncilnow.com

Nov 5, 2019

When I was in college I always felt a little weird around my classmates because most of them were insanely talented fine artists who had already decided they were dedicating their lives to being artists. This was NOT me. I loved being creative, but then what? What do I do with this creativity?

I spoke about that and more in this episode with my friend Erin of Cotton and Flax. I've known her online for YEARS! We only had the opportunity to meet briefly once in NYC at the Etsy Up Conference. But it was magical nonetheless.

Erin has done so many incredible things in her time as a creative entrepreneur and we spoke at least a little bit about all of them and how she got to where she is now: the owner of a small brick and mortar space in San Diego, California.
If you've ever dreamed of having a physical retail location or studio, you will love this episode.

Erin told me that she is working toward nurturing more community in her space through trunk shows and workshops and I told her THANK YOU. because it was people like Erin who I was lucky enough to encounter in Boston while I was in college that made all the difference for me.

This episode is full of gems for creatives and makers who feel ambitious about the longevity of their businesses! If you need a mood booster, this is it!
Thank you, Erin!! Best of luck with everything in CA.

For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/101

 

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

To learn about our handmade business community visit the jointhecouncilnow.com

Oct 31, 2019

One cool thing about the ridiculous amount of time it took to get season 5 of the merriweather council podcast out the door is that we are publishing episodes a bit later in the year. And that means it's timely and relevant for me to share holiday related dialogue with you! And you know that discussing the many things that are involved for handmade business owners at holiday time is one of my most favorite things.

If you've spent any time around here, you know that I regularly remind makers throughout the holiday season to refrain from getting too caught up in the comparison game when other makers start posting about how many orders they've got going out. You can actually hear that pep talk here // https://www.merriweathercouncilblog.com/2018/12/holiday-pep-talk/

Just as important as not going around the internet comparing yourself to others is being really honest with yourself about how much is realistic to YOU. This is a metric that can only come from you.

That's what today's episode is about and I genuinely hope it helps many of you make better decisions not only for your business but for yourself this holiday season!

Enjoy!

For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/100

 

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

Oct 29, 2019

I hope this episode is more of a motivator than a bummer. Because truly, that's what it is. And those of you who most need to hear it: hopefully you're more likely to feel motivation than anything else!

This episode is for those of you who feel like things are going great! Sales are steady, or business is going smoothly, or you have finally 'arrived' where you wanted to be... generally, this episode is for you if you are feeling really satisfied with your business at present.

First, if you are that person, i want to say a huge congrats! Not only is it challenging to get your business of the ground and to a point where things are really truly working for you (business ain’t always easy!!) its even harder to actually recognize and fell that things are going well! We tend to be our biggest critics. So if you are feeling awesome, AWESOME! Congrats.

Now i want to help you keep it that way. That's what this episode is for: helping you stay UP. And the biggest hurdle to that is actually none of the things you think it is. It's not SEO changes on Etsy or Instagram's algorithm. It's complacency. Complacency will kill you faster than anything else.

Tune in to hear more!

For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/99

 

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

To learn about our handmade business community visit the jointhecouncilnow.com

Oct 24, 2019

Ever been scrolling Etsy or Instagram and felt annoyed by the other makers in your niche who are severely
underpricing their items and wonder how you could ever stand a chance
when people are so willing to sell so low?

It is very likely that you have.

I hear it so often, from so many people that they simply 'can't compete' and feel discouraged about it.

You likely know enough to spot a ridiculously low price in another shop,
so even if you aren't completely positive of someone else's costs, or
even of your OWN prices, you know enough to know when there is just no
possible way that a price THAT low is worth the work.

SO what to do about it? That's exactly what I'm talking about in today's episode.

I think the answer might surprise you!

For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/98

 

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

 

Disclaimer:

 

*This content is published by The Merriweather Council. The Merriweather Council is not affiliated with Etsy Inc. Etsy is a trademark of Etsy Inc. We write about Etsy, from our own experiences, not for Etsy.

Oct 22, 2019

This season i had the great pleasure of speaking with so many amazing people. Many of them are people i have followed on the internet in one way or another for quite some time. Ruthie is one of those people!

Ruthie and I go way back. I'm not sure how far back exactly but, trust me, it's pretty far.

When I invited her to be a guest I told her I wanted to cover a few things: being a mom in business (something I can't speak on but that I know is so valuable and interesting for other moms and parents in business, particularly parents who work from home) and being a military spouse in business AND living abroad while running your business.

Amazingly enough Ruthie can speak on all of those things. I know there are quite a few moms/ parents who are also small business owners who listen to this podcast, and also quite a few military spouses!

I, too, am a military spouse! It doesn't come up a lot, but i figured let's give this topic some love while we have the opportunity! I would love to hear from you if you are also a military spouse running your own handmade business.

For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/97

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

Oct 17, 2019

Since we are on a boyband kick recently, i figured let's just top it off with this fabulous episode in which i spoke with PR professional Brittney Lynn about the magic that is the Jonas Brothers' recent documentary "Chasing Happiness."

What is so magical about it? Why is a PR professional THE one to speak on it? Gather round, kiddies, these and many other questions are about to be answered.
Here's how this episode became a thing...

I am one of those people who only used Amazon Prime for the free shipping benefit until like, three months ago. And around the time I started watching Amazon Prime Video, the Jonas Brothers released this documentary.

Being the pop music super fan that I am, i checked it out. And I actually loved it and started down a bit of a Jonas Brothers black hole. The next day, I saw Brittney on Instagram talking about how awesome their documentary was from a PR perspective and, well, here we are.

Brittney shares some key insights in this episode about how and why Chasing Happiness was a brilliant business and PR move for the Jonas Brothers and how storytelling was at the heart of it. Of course, she did not leave us hanging and also explained how small business owners can follow the example the JoBros have set.
Similar to the situation we spoke about on the episodes about BSB DNA, the Jonas Brothers really needed this return to the spotlight to go well. Thanks to great marketing (among other things) it seems like it definitely did! They have been crushing it this year.

For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/96


For more free handmade business advice, visit merriweathercouncilblog.com/podcast

To learn about our handmade business community visit the jointhecouncilnow.com

Oct 15, 2019

This might surprise some of you but i actually did NOT plan on having two episodes about the backstreet boys and how they marketed their latest album release: DNA. I swear!

I recorded my solo episode on the matter and was satisfied with it.

But then something magical happened and the powers that be (Facebook) showed me some highly targeted content (JK... i saw it because I am in a BSB related fan group.)

Picture it: i'm scrolling casually through on the BSB fan groups I’m a member of on Facebook and all of a sudden I see Brianne's post...

OMG?! Is this real life?! I emailed her immediately and we both squealed like the fangirls that we are and promptly scheduled a time to record this episode.

For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/95


For more free handmade business advice, visit merriweathercouncilblog.com/podcast

To learn about our handmade business community visit the jointhecouncilnow.com

Oct 10, 2019

Is there a subject I enjoy speaking about more than the Backstreet Boys?
Honestly, no.

Will I take any opportunity to discuss them at length?
Absolutely, yes.

And that is what I'm doing on this episode- but for a very good reason: there is so much to learn from the launch of their most recent album.

You've heard me talk about Taylor Swift and her marketing genius, and you've heard me talk about Gilmore Girls and the business lessons they illustrate perfectly. Now we can add BSB to the list of pop culture entities we can learn business lessons from.

For their tenth studio album, DNA, the Backstreet Boys pulled out a lot of marketing strategies that not only created widespread buzz but also triggered deep emotional connections in their existing fan base. And as we know, that is a recipe for success.

So what did they do? Why did it work? What specific things did they do to activate their existing fan base's emotional response? Listen to this episode to learn all about it. It was FASCINATING. Certainly, yes, I am a fan and I would have showed up either way - BUT because of the lead up to this release, I definitely showed up in a much bigger way than I have in the past for other releases.

The strategies that were used in the release of DNA can all absolutely be translated to your own business. Don't miss this episode.

For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/94

 

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

Oct 8, 2019

Paid advertising seems like a really good option and it is likely you have considered it. You've probably seen it work really well for others. You have also probably seen or heard of experience that others had with paid advertising that were not profitable at all.

Today's episode includes several things. It actually could have been two separate episodes but the ideas really piggy back on each other so I kept them together!

For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/93

 

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

Oct 3, 2019

Ohhh, snap. Some of you are not going to like this. How do i know? I speak about this quite a bit and every time I do, a handful of people reach out to say they disagree. I'm cool with that. I'm perfectly fine with disagreement. I just still really believe in this message. It's my truth... but it doesn't have to be yours.

My job is not to twist your arm about something you're not into. I don't find any joy in convincing people to do things they really do not want to do. My job is to share insights that i believe you could learn or benefit from. If you happen to find something I say valuable and worth trying then i've done my job. So listen to this episode with an open mind, and decide for yourself based on DATA.

For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/92

 

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

Oct 1, 2019


Ever been scrolling Etsy or Instagram and felt annoyed by the other makers in your It's always a thrill for me to be able to chat with my students about their businesses and how they have grown and changed since working with me. When I reached out to Dani, I told her I wanted to have her on season 5 of the merriweather council podcast to chat about how she has turned her two creative passions into businesses and overall, her creative business trajectory. What we ended up speaking about did cover that, but also included so much more!

I can't wait for you to hear from Dani about her music career, her thriving jewelry business and the incredible power of Etsy.

For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/91

 

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

 

Disclaimer:

 

*This content is published by The Merriweather Council. The Merriweather Council is not affiliated with Etsy Inc. Etsy is a trademark of Etsy Inc. We write about Etsy, from our own experiences, not for Etsy.

Sep 26, 2019

If you Google “Etsy success" a bunch of articles about tips, hacks and tricks will likely show up. Some of that is probably helpful (particularly if its from merriweathercouncilblog.com wink) but these things actually are only useful or relevant AFTER the FIRST, TRUE and surprising keys to Etsy success.

It's true that being successful on Etsy DOES include strategy in listings, photos, etc. (We can teach you all of it in our Etsy Training Course merritrainingcourse.com ) But that stuff won't get you very far if you haven't gotten on board with thed first essential 3 keys to Etsy success.

For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/90

 

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

Disclaimer:

 

*This content is published by The Merriweather Council. The Merriweather Council is not affiliated with Etsy Inc. Etsy is a trademark of Etsy Inc. We write about Etsy, from our own experiences, not for Etsy.



Sep 24, 2019

It was so wonderful to chat with Grace of Maker Mountain Fabrics about hew sewing shed. What is a sewing shed you ask? Well, for Grace, it is her workspace - a separate structure she built on her property to run her business from. But it is also a symbol of all the things she hopes and works hard for in her business. The shed is literally a physical representation to the dedication Grace has to her business and her commitment to the work she does - also to the confident decision she made to invest in herself.

For Grace the decision to build the shed was a "now or never" moment. I spoke with her about how she felt facing this large investment, what her motivation was, how she overcame the fear and what's happened since she has had the shed!

This episode addresses something all business owners will face at one point or another: having to decide to go all in or stay status quo.

In Grace's case, building her sewing shed meant saying yes to her business and its future. I'm excited for you to hear from Grace about how this investment of time, effort and money was a family affair and a true commitment to her business.

For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/89

 

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

 

Sep 19, 2019

What an honor to have the incredible Sarah K Benning as a guest on season 5 of the Merriweather Council Podcast! I have admired her work as an embroidery artist and small business owner for years now and she is so inspiring.

On this episode we are chatting about so many things. I loved hearing her journey from art student to business owner and now, co-author! And you will hear all about it as well.

If you have spent any time on Instagram or in maker communities you are likely familiar with Sarah's hand embroidery work. It is details and intricate and whimsical. Of course, we spoke all about her work, her inspiration, process and struggles not only with her work but with social media and running a small business. We also spoke about her incredibly successful pattern program and why she's decided to end it (for now!) There is so much to learn from in this episode.

For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/88

 

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

 

Sep 17, 2019

I work with amazing creative people every single day - yay for me! - and i'm so incredibly lucky to know Audrey from Hey Be Fab.

Audrey's tag line is so wonderfully crafted: Embrace your Inner Spunk. And I think Audrey has done, and continues to do, an excellent job helping her followers and students do just that.

She is a true free spirit and a creative powerhouse. When she agreed to be on the show, I yelped with delight. Literally, if memory serves me correctly.

Audrey is a textile artist who believes that you can find freedom from the mundane with one stitch at a time. She hosts art workshops (or parties) where (mostly) women come together to build friendships and connect with each as they create art.

I asked Audrey if she would be willing to share more with us about how she got to where she is in her creative career. She is running such a fun, diverse and dynamic handmade business that includes a subscription box, workshops and finished pieces.
The story Audrey told me during out chat was so real and raw and I know many of you will relate to things she shared. I can't wait for you to hear this one.

For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/87

 

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

 

Sep 17, 2019

Welcome back to season five of the Merriweather Council Podcast!
Thank you so much for being so patient while we prepped this EPIC season for you!

On this intro episode I’ll be reintroducing myself to those of you who’ve been around a while - clarifying some things, updating you on who I am and what we do here at the Merriweather Council! I’ll also be sharing a bit about season five and what’s to come but no spoilers.
I know that your business is one of the most important things in your life and so I do not take it lightly that you trust us to advise on it.

That’s why I always like to introduce myself and the Merriweather Council at the top of each season - so you know who the heck I am and what the heck we do.

For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/86

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

To learn about our handmade business community visit the jointhecouncilnow.com

Feb 12, 2019

Ahh we have reached the end of another season of Merri Podcast! I cannot believe how fast that went.

I truly hope you enjoyed this season. It’s a real honor and privilege to be able to come on here a couple times each week for a couple chunks of the year and deliver these episodes to you. I know that many of you find inspiration, motivation and education here and that thrills me. I can’t wait for season 5.

There were some really special episodes this season, and some really IMPORTANT episodes. It’s not all fun and games but, we try. Ha.

Today I’m giving you a little wrap up of the season and big thank you! I’m also sharing some of the places we can stay connected in the off season.

If you enjoy the podcast, a tangible way to say “thanks” is to share it with your maker friends, leave a positive iTunes review, and/ or subscribe to the show!

 

I appreciate you so much.

 

-Danielle

 

For the full show notes please visit: http://merriweathercouncilblog.com/85

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

Feb 7, 2019

My Business Fairy Godmother + Something Amazing she’s Providing Right Now

 

As your handmade biz bestie, I want to make sure you know about the fun stuff I am doing that could benefit you. But, I ALSO want to be sure to share with you when there are other amazing things out there that you should know about. Especially if those things have been impactful to me!

 

Many of you have heard me speak about Marie Forleo and her brilliance before and I wanted to take some time today to do it again because… she’s awesome and she has something amazing to share with you that I don’t want you to miss.

 

Here’s the link to Marie’s free business training >> http://merriweathercouncilblog.com/2019bschool

this is my partner link!

If you haven’t met her yet, there is no better time than right now. Because while Marie does publish amazing videos and interviews and podcasts throughout the year, her free business training series that starts today is one of the best things she puts out!

 

In this episode I’m telling you a bit more about Marie and why I think you will love her just as much as I do.

 

For the full show notes please visit: http://merriweathercouncilblog.com/84

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

Feb 5, 2019

Sometimes I read things on the internet that really bum me out (as I’m sure you do, too.) One thing I see consistently in the handmade communities i am part of is this idea that product sellers wouldn’t, couldn’t or shouldn’t learn from certain people or implement certain strategies because they wouldn’t apply.

 

In some cases, that is true. There is basically no reason for a person who sells handmade products to go and take a cookie course with the expectation that it would directly influence their product business. But then again, that is not usually what’s being floated as a possibility that people are knocking.

 

No, instead, what I see is comments like “that’s for service based businesses” or “this is for marketers” or similar sentiment. Basically alluding to the idea that if you sell a product, you wouldn’t / couldn’t / shouldn’t pay attention to certain things… they don’t apply to you.

 

WHOA, NELLY. Not cool, y’all. Not cool.

 

Business is business. At the end of the day - it doesn’t actually matter what you are selling. If you sell something, you are a marketer. Or at bare minimum: you have to be. Whether you want call yourself one or not, it’s best to get comfortable with the fact that you are a marketer. And marketing a service is not all that different from marketing a product.

 

That’s what today’s episode is about.

 

It’s short and sweet and to the point. An episode of tough love. Have a listen.

 

For the full show notes please visit: http://merriweathercouncilblog.com/83

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

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