Info

The Merriweather Council Podcast

The Merriweather Council podcast, hosted by Danielle Spurge, is all about celebrating the reality of gainful self employment through craft. This is a podcast for art and design entrepreneurs - makers, etsy sellers and shopify users! Featuring tips, insights, advice and tough love for handmade business owners in concise format. Focused on sharing realistic ideas and personal experiences with the nuances of handmade business in mind. If you are working to turn your crafty tendencies into profits, tune in every Tuesday and Thursday.
RSS Feed Subscribe in Apple Podcasts
The Merriweather Council Podcast
2021
June
May
April


2020
December
November
October
July
June
May
April
March


2019
November
October
September
February
January


2018
December
June
May
April


2017
November
October
June
May
April


2016
November
October
September
August
July


All Episodes
Archives
Now displaying: January, 2019
Jan 31, 2019

It’s always a treat when I get to chat with people who I’ve known for years online but never actually SPOKE to. How crazy does that sound, really?

 

On today’s episode I am speaking with Amy Richards of Amy Richards Illustration. She is one of my Etsy Training Course students AND she is a Council Member. Most importantly she is a super talented artist with a lot of passion.

 

Amy’s used her personal experiences to identify a gap in the market and create a product that will speak to others who feel that gap. I think this is something all small business owners should constantly be trying to do - this is where small businesses come from. I hope you feel inspired by her story!

 

For the full show notes please visit: http://merriweathercouncilblog.com/82

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

Jan 29, 2019

Can I be honest for a minute? Hope so because I’m going to be. I really debated whether or not to publish this episode. I recorded it. I sat on it. I thought about it. I decided not to post it. Then i had second thoughts. Then I spoke to a few people about it. Then I decided to edit it and see how I felt. Then I decided not to publish it. Then I spoke to the people again. Then I decided to publish it.

 

So. 2018 … not a great year, honestly. 7/10 would not repeat.

 

In this episode I’m discussing one of the tools I used to cope. I truly hope that someone who needs to hear this, hears it today and feels a little bit more confident or motivated to get help if they believe they could benefit from it.

 

You can find the TalkSpace App in the App store and on Facebook.

 

You will hear me talk about a dark time I experienced in 2018, albeit vague as I chose to spare you the nitty gritty details and my experience with digital therapy. Since that took up sufficient time, I did not extrapolate on what happened next in this episode. So, please know that I am feeling MUCH better these days. The dark time that was causing me a lot of turmoil has mostly ended and I am better equipped for dealing with myself. It’s important to note that there were some significant highlights in 2018, including seeing Taylor Swift in concert, going to see my beloved Backstreet Boys in Vegas before they end their residency, being a bridesmaid in my beautiful friend Meagan’s wedding and moving to one of the most wonderful places I have ever lived. So don’t you worry about me. AS Taylor Swift would say, “I’m doing better than I ever was.”

 

And just so you know, this episode is completely not sponsored in any capacity. No one asked me to do this, no one paid me to do this. No one is getting a commission or points or credit from this. This is just a plain and simple recap of my good experience with a service. To be clear, you would always know if something was sponsored or included an affiliate link. So unless i say it does, it doesn’t. Clear? Okay cool.

 

For the full show notes please visit: http://merriweathercouncilblog.com/81

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

Jan 24, 2019

The last time Kimber and I spoke about Taylor Swift you all LOVED it. You loved it a lot. Not as much as I love the Backstreet Boys, but still a respectable amount. It was one of the most listened to episodes last season! (In case you missed it: http://www.merriweathercouncilblog.com/2018/05/taylor-swift-marketing-lessons/ )

 

I think the reason you loved it so much is because it’s really fun to look outside your industry for inspiration - and because, really, who doesn’t enjoy a little Taylor Swift from time to time?

 

Regardless of where you stand in your feelings about her music, there is almost no denying the Taylor Swift is a marketing maven. The marketing power and inspiration of Taylor Swift is what Kimber and I spoke about last time and it’s what we are talking about again on today’s episode.

 

Last time we focused on her Reputation album release - the things she did ahead of it’s release and the way she got everyone’s attention each step of the way. This time we are talking about her Reputation Stadium Tour, the experience of it, the marketing involved and the ideas we absolutely LOVED.

Full show notes:

http://merriweathercouncilblog.com/80

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

Jan 22, 2019

Any other die hard Gilmore Girl fans out there?! If so, you’re going to love this episode. If not … well, it’s only a matter of time! Today’s episode, and the lesson within it, is drawn from an example in the quirky and fantastic world of the Gilmore Girls, but even if you’ve never seen the show, you’ll understand!

 

I love looking for, or simply discovering, little business lessons in pop culture. Gilmore Girls is riddled with them! This is probably in large part due to the fact that nearly every single one of the main characters is a small business owner and the entire premise of the show is set against a backdrop of small, local business. It’s such a great show for many reasons, this is just one of them.

 

One lesson I’ve seen played out on the show is that of attracting ideal customers - the kind of people who are raving fans for life. The kind of customer we want to cultivate as often as possible in our businesses.

Full show notes:

http://merriweathercouncilblog.com/79

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

 

 

Jan 17, 2019

It was such a pleasure to have the opportunity to chat with Katie Hunt of Trade Show Bootcamp and The Proof to Product Podcast! I actually got to chat with her twice because technology ruined our first recording. YAY! But the good news for you is that the second version was actually even better.

 

In any event, Katie shared some incredibly awesome tips and tidbits related to trade shows! I’ve gotten the feeling in the past few years that many makers are intimidated by trade shows, I think time of that is related to simply not knowing a lot about them, so hopefully this episode provides some clarity.

 

One thing Katie and I agreed on is that it might NOT be a good fit for you to do trade shows and that’s okay - we both want you to know whether it might or might not be well before you venture too far into that journey though, so if you’ve been considering it, definitely check this one out!

Full show notes: http://merriweathercouncilblog.com/78

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

Jan 15, 2019

It's been requested several times for the topic of dealing with copycats to be covered on MerriPodcast. I completely know and understand from my own experiences how troubling it is and how awful it feels when someone copies you. Whether they've copied you directly, indirectly or you just feel slighted in some way by another maker... it is a crappy feeling.

 

I don't feel like I know enough to speak broadly on the subject - and I've been thinking about other ways to approach the topic on the podcast. So stay tuned, it might happen! In the meantime though, I thought addressing the idea of "competition" could be useful.

 

Let me be clear: when another maker who is on the same or similar level as you copies you it is a different situation than when a major company rips you off - morally and legally and emotionally, these are two different things. They both suck, but they are different. in this episode, I am mainly speaking with the idea of maker to maker competition. Not maker to major corporation competition ... though maybe you feel okay applying the same concepts there as well. That is up to you!

Full Show Notes >> http://merriweathercouncilblog.com/77

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

Jan 10, 2019

As business owners, we are constantly seeking out more information and training for various projects. It is so easy to get swept away in blogs and articles and books and Facebook advice, but sometimes the very best insights and knowledge we can have come from our own experiences! So don't forget your consumer self as a seller!

 

Today's episode is a reminder to you that you are not only a business owner but also a consumer. You Have great insights - probably some of the best insights available to you - inside of yourself already.

 

This is easily overlooked but it's so valuable!!

Full Show Notes >> http://merriweathercouncilblog.com/76

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

Jan 8, 2019

The Great Free Shipping Meltdown of 2018 began precisely at the time that Etsy changed their fee structure. It reached a fever point in the fall of 2018 and it has basically been a hot topic for the past 4 months.

 

In hindsight, it's actually a bit surprising to me that free shipping was not as hot of a topic all along as it recently became.

 

The topic of free shipping for handmade business owners and Etsy sellers was such a widely spoken about matter in maker circles that I knew it had to be addressed here in season 4 of The Merriweather Council podcast.

 

Full Show Notes >> http://merriweathercouncilblog.com/75

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

Disclaimer:

*This content is published by The Merriweather Council. The Merriweather Council is not affiliated with Etsy Inc. Etsy is a trademark of Etsy Inc. We write about Etsy, from our own experiences, not for Etsy.

Jan 3, 2019

If you've been around Merriweather council a little while you know I have a serious love/ hate relationship with Instagram.

 

Whenever I speak to someone who leans more on the love for Instagram side than the hate, I feel a bit newly inspired to give Instagram it's due. And I think you might feel the same way after this interview with Melissa of Woods and Wool.

 

About a year ago - probably about the same time Instagram rolled out their Collections feature, I added one of Melissa Fischer's posts to a collection called "podcast."

 

I'm thrilled that finally this little wish of mine to have her on the show has come to fruition. Not just for me, but for you as well.

 

Melissa is the crochet designer behind Woods and Wool, a super fantastic and brilliant business she has built up over time using multiple tools, primarily Instagram.

The way Melissa uses Instagram to engage her audience and build her business is something I've admired for a long time. You guys, her engagement is through the roof, her feed is gorgeous, she goes live, she does stories ... she's doing it all! And she's doing it so so well.

 

Melissa caught my attention on Instagram well over a year ago now, and more importantly, she's held on to it! Melissa is such an amazing example of so many different things that I think and know are important to cultivate when it comes to social media, specifically Instagram. I asked her to be a guest on the show because her example is one I think we can all learn from.

Full Show Notes >> http://merriweathercouncilblog.com/74

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

Jan 1, 2019

Happy New Year!!

I've got some mixed emotions about New Year's Day usually - on one hand, it feels like a great, fresh start and on the other, it feels a little sad to see another year end.

Whether your year was good or bad, or likely mixed, I hope you are feeling optimistic today about this fresh start, regardless of any melancholy that might exist surrounding saying goodbye to 2018.

Since you only get one relevant chance per year to discuss New Year stuff, that's what I'm doing in today's episode!

For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/73


For more free handmade business advice, visit merriweathercouncilblog.com/podcast

1