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The Merriweather Council Podcast

The Merriweather Council podcast, hosted by Danielle Spurge, is all about celebrating the reality of gainful self employment through craft. This is a podcast for art and design entrepreneurs - makers, etsy sellers and shopify users! Featuring tips, insights, advice and tough love for handmade business owners in concise format. Focused on sharing realistic ideas and personal experiences with the nuances of handmade business in mind. If you are working to turn your crafty tendencies into profits, tune in every Tuesday and Thursday.
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Now displaying: October, 2019
Oct 31, 2019

One cool thing about the ridiculous amount of time it took to get season 5 of the merriweather council podcast out the door is that we are publishing episodes a bit later in the year. And that means it's timely and relevant for me to share holiday related dialogue with you! And you know that discussing the many things that are involved for handmade business owners at holiday time is one of my most favorite things.

If you've spent any time around here, you know that I regularly remind makers throughout the holiday season to refrain from getting too caught up in the comparison game when other makers start posting about how many orders they've got going out. You can actually hear that pep talk here // https://www.merriweathercouncilblog.com/2018/12/holiday-pep-talk/

Just as important as not going around the internet comparing yourself to others is being really honest with yourself about how much is realistic to YOU. This is a metric that can only come from you.

That's what today's episode is about and I genuinely hope it helps many of you make better decisions not only for your business but for yourself this holiday season!

Enjoy!

For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/100

 

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

Oct 29, 2019

I hope this episode is more of a motivator than a bummer. Because truly, that's what it is. And those of you who most need to hear it: hopefully you're more likely to feel motivation than anything else!

This episode is for those of you who feel like things are going great! Sales are steady, or business is going smoothly, or you have finally 'arrived' where you wanted to be... generally, this episode is for you if you are feeling really satisfied with your business at present.

First, if you are that person, i want to say a huge congrats! Not only is it challenging to get your business of the ground and to a point where things are really truly working for you (business ain’t always easy!!) its even harder to actually recognize and fell that things are going well! We tend to be our biggest critics. So if you are feeling awesome, AWESOME! Congrats.

Now i want to help you keep it that way. That's what this episode is for: helping you stay UP. And the biggest hurdle to that is actually none of the things you think it is. It's not SEO changes on Etsy or Instagram's algorithm. It's complacency. Complacency will kill you faster than anything else.

Tune in to hear more!

For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/99

 

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

To learn about our handmade business community visit the jointhecouncilnow.com

Oct 24, 2019

Ever been scrolling Etsy or Instagram and felt annoyed by the other makers in your niche who are severely
underpricing their items and wonder how you could ever stand a chance
when people are so willing to sell so low?

It is very likely that you have.

I hear it so often, from so many people that they simply 'can't compete' and feel discouraged about it.

You likely know enough to spot a ridiculously low price in another shop,
so even if you aren't completely positive of someone else's costs, or
even of your OWN prices, you know enough to know when there is just no
possible way that a price THAT low is worth the work.

SO what to do about it? That's exactly what I'm talking about in today's episode.

I think the answer might surprise you!

For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/98

 

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

 

Disclaimer:

 

*This content is published by The Merriweather Council. The Merriweather Council is not affiliated with Etsy Inc. Etsy is a trademark of Etsy Inc. We write about Etsy, from our own experiences, not for Etsy.

Oct 22, 2019

This season i had the great pleasure of speaking with so many amazing people. Many of them are people i have followed on the internet in one way or another for quite some time. Ruthie is one of those people!

Ruthie and I go way back. I'm not sure how far back exactly but, trust me, it's pretty far.

When I invited her to be a guest I told her I wanted to cover a few things: being a mom in business (something I can't speak on but that I know is so valuable and interesting for other moms and parents in business, particularly parents who work from home) and being a military spouse in business AND living abroad while running your business.

Amazingly enough Ruthie can speak on all of those things. I know there are quite a few moms/ parents who are also small business owners who listen to this podcast, and also quite a few military spouses!

I, too, am a military spouse! It doesn't come up a lot, but i figured let's give this topic some love while we have the opportunity! I would love to hear from you if you are also a military spouse running your own handmade business.

For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/97

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

Oct 17, 2019

Since we are on a boyband kick recently, i figured let's just top it off with this fabulous episode in which i spoke with PR professional Brittney Lynn about the magic that is the Jonas Brothers' recent documentary "Chasing Happiness."

What is so magical about it? Why is a PR professional THE one to speak on it? Gather round, kiddies, these and many other questions are about to be answered.
Here's how this episode became a thing...

I am one of those people who only used Amazon Prime for the free shipping benefit until like, three months ago. And around the time I started watching Amazon Prime Video, the Jonas Brothers released this documentary.

Being the pop music super fan that I am, i checked it out. And I actually loved it and started down a bit of a Jonas Brothers black hole. The next day, I saw Brittney on Instagram talking about how awesome their documentary was from a PR perspective and, well, here we are.

Brittney shares some key insights in this episode about how and why Chasing Happiness was a brilliant business and PR move for the Jonas Brothers and how storytelling was at the heart of it. Of course, she did not leave us hanging and also explained how small business owners can follow the example the JoBros have set.
Similar to the situation we spoke about on the episodes about BSB DNA, the Jonas Brothers really needed this return to the spotlight to go well. Thanks to great marketing (among other things) it seems like it definitely did! They have been crushing it this year.

For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/96


For more free handmade business advice, visit merriweathercouncilblog.com/podcast

To learn about our handmade business community visit the jointhecouncilnow.com

Oct 15, 2019

This might surprise some of you but i actually did NOT plan on having two episodes about the backstreet boys and how they marketed their latest album release: DNA. I swear!

I recorded my solo episode on the matter and was satisfied with it.

But then something magical happened and the powers that be (Facebook) showed me some highly targeted content (JK... i saw it because I am in a BSB related fan group.)

Picture it: i'm scrolling casually through on the BSB fan groups I’m a member of on Facebook and all of a sudden I see Brianne's post...

OMG?! Is this real life?! I emailed her immediately and we both squealed like the fangirls that we are and promptly scheduled a time to record this episode.

For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/95


For more free handmade business advice, visit merriweathercouncilblog.com/podcast

To learn about our handmade business community visit the jointhecouncilnow.com

Oct 10, 2019

Is there a subject I enjoy speaking about more than the Backstreet Boys?
Honestly, no.

Will I take any opportunity to discuss them at length?
Absolutely, yes.

And that is what I'm doing on this episode- but for a very good reason: there is so much to learn from the launch of their most recent album.

You've heard me talk about Taylor Swift and her marketing genius, and you've heard me talk about Gilmore Girls and the business lessons they illustrate perfectly. Now we can add BSB to the list of pop culture entities we can learn business lessons from.

For their tenth studio album, DNA, the Backstreet Boys pulled out a lot of marketing strategies that not only created widespread buzz but also triggered deep emotional connections in their existing fan base. And as we know, that is a recipe for success.

So what did they do? Why did it work? What specific things did they do to activate their existing fan base's emotional response? Listen to this episode to learn all about it. It was FASCINATING. Certainly, yes, I am a fan and I would have showed up either way - BUT because of the lead up to this release, I definitely showed up in a much bigger way than I have in the past for other releases.

The strategies that were used in the release of DNA can all absolutely be translated to your own business. Don't miss this episode.

For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/94

 

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

Oct 8, 2019

Paid advertising seems like a really good option and it is likely you have considered it. You've probably seen it work really well for others. You have also probably seen or heard of experience that others had with paid advertising that were not profitable at all.

Today's episode includes several things. It actually could have been two separate episodes but the ideas really piggy back on each other so I kept them together!

For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/93

 

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

Oct 3, 2019

Ohhh, snap. Some of you are not going to like this. How do i know? I speak about this quite a bit and every time I do, a handful of people reach out to say they disagree. I'm cool with that. I'm perfectly fine with disagreement. I just still really believe in this message. It's my truth... but it doesn't have to be yours.

My job is not to twist your arm about something you're not into. I don't find any joy in convincing people to do things they really do not want to do. My job is to share insights that i believe you could learn or benefit from. If you happen to find something I say valuable and worth trying then i've done my job. So listen to this episode with an open mind, and decide for yourself based on DATA.

For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/92

 

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

Oct 1, 2019


Ever been scrolling Etsy or Instagram and felt annoyed by the other makers in your It's always a thrill for me to be able to chat with my students about their businesses and how they have grown and changed since working with me. When I reached out to Dani, I told her I wanted to have her on season 5 of the merriweather council podcast to chat about how she has turned her two creative passions into businesses and overall, her creative business trajectory. What we ended up speaking about did cover that, but also included so much more!

I can't wait for you to hear from Dani about her music career, her thriving jewelry business and the incredible power of Etsy.

For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/91

 

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

 

Disclaimer:

 

*This content is published by The Merriweather Council. The Merriweather Council is not affiliated with Etsy Inc. Etsy is a trademark of Etsy Inc. We write about Etsy, from our own experiences, not for Etsy.

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