In the past TEN years (oh my goodness, y'all), I've filled thousands of custom and personalized orders – and I've learned a ton! It's a whole different ball game to do that kind of work than it is to batch produce something and ship it once it's ordered, as I am sure you can imagine. That sort of work has a it’s own set of pros, cons, challenges and nuances, too.
If you are considering offering custom work or personalization in your product line, I hope the insights I'm sharing from my experience will be valuable to you in making that decision and having some foresight to work with as you go.
To get the full show notes and all the links mentioned in this episode, please visit merriweathercouncilblog.com/136
For a complete list of all episodes please visit merriweathercouncilblog.com/podcast
No matter what niche you are in, no matter what kind of product you sell... sales becoming sluggish or stalled sometimes is normal. ALL businesses have slow times. Just like all businesses have busy times!
One of our goals here at Merriweather is to empower you to weather storms, deal with challenges and make progress even when things feel hard and I am hoping this episode does help you feel more informed and empowered.
The first thing to do here: remind yourself, it's normal, and it happens.
Next, consider this a bit of a gift. We are all continually trying to find time for things, aren't we? I think most people are looking for some extra time on most days. Consider a slow spell, an opportunity to catch up on something that's been lingering, or a chance to explore something new that's been on your list. You might have tasks that have moved from one month's to-do list to the next several times already. Get those things done! Take the time and make it useful to you. Anticipate that things will not stay slow forever and prepare for things to pick back up.
I know that telling yourself it's normal, and looking on the bright side won't always make your worries about it go away. Likely, that will not be enough, which is why we have a list of questions you can ask yourself if your handmade business experiences a slow spell.
For the complete list of these questions and all the links mentioned in this episode, please visit merriweathercouncilblog.com/135
For a list of all Merripodcast Episodes, please visit merriweathercouncilblog.com/podcast
If you feel drained and overwhelmed by social - you are not alone, and there are plenty of reasons that might be the case. One of them is merely feeling clueless about what your audience wants to see from you. I know for a fact that this one question creates a ton of anxiety and lots of hurdles for handmade business owners who use social media with the hope of casting a wider net for their business and connecting with existing fans and customers.
What kind of content should you create for your social media and email audiences? What do your followers want to see from you on social, in their inbox, or wherever else you show up for them?
The great news is this question has a straightforward answer. Your followers and audience members want to see you showing up as a confident, independent, capable, creative business owner.
Better news: there are LOTS of ways to do that. There are many ways for you to show up and exude confidence, independence, and creativity on behalf of your business.
For full show notes and all links mentioned in this episode, please visit merriweathercouncilblog.com/134
For a full list of all Merripodcast episodes, visit merriweathercouncilblog.com/podcast
Your business needs more than an Etsy shop the same way it needs more than an Instagram account.
Every business owner who uses Etsy should also build their own branded domain eCommerce shop. Full stop. That is one of the VERY FEW must-do things that universally applies.
I say things like that a lot, in a variety of ways. I believe it is my thesis statement on business.
Having an Etsy shop as part of your business is a brilliant move. Having a branded domain shop as part of your business is an essential move.
For more details on the what and how of this episode, or to find all the links mentioned please visit merriweathercouncilblog.com/133
For a full list of all of our podcast episodes and other free resources, please visit merriweathercouncilblog.com
We know that Etsy can be a powerful tool in your business, but only if you feel okay enough to give it a try and use it. That is, of course, the first step to making it work for you!
Many Etsy sellers, would-be Etsy sellers or Etsy curious folks have heard loads of stories about Etsy that have thrown them off and discouraged them from trying.
Many current Etsy sellers also have concerns. We are hoping to address some of the most common concerns Etsy sellers have here today so that you can make a better decision for yourself and more effectively tap into Etsy's unique power and leverage it for your business on and beyond Etsy.
As a reminder: we here at Merriweather see Etsy as a tool that you can use in your business, and we always encourage sellers to use Etsy in conjunction with a branded domain site. This means we see you first and foremost as a business owner, not just an Etsy seller.
Additionally, we want to empower business owners to make decisions that suit them best. If that means not using Etsy at all, fantastic! We don't care about which decision you make; we just want you to have the best information as you make that decision. There is no peace in making a decision that you still feel uncertain about. So make your decisions for yourself, but do it with the correct information!
We have covered all of these concerns before but never in one centralized place, until now! These are the top most common concerns that we hear from current or would be Etsy sellers.
For links mentioned in this episode please visit merriweathercouncilblog.com/132.
For a list of all episodes and other free resources, visit merriweathercouncilblog.com/podcast.
*This content is published by The Merriweather Council. The Merriweather Council is not affiliated with Etsy Inc. Etsy is a trademark of Etsy Inc. We write about Etsy, from our own experiences, not for Etsy.
Getting out of our comfort zone is a choice. We can choose whatever we want. Comfort or discomfort. Go out and get it or not.
There is no wrong choice! We just have to accept what comes with that choice.
If you apply this to your business, you can see the connection. You can choose to stay in your comfort zone or NOT.
You can choose to push yourself and break down the barriers you put up for yourself. Or, you can choose not to.
If you placed a hurdle and you're unwilling to break it down, that's okay! But you'll have to accept that you won't be able to reach what's beyond that.
You get to decide, but it comes with owning the outcome of making that choice.
You get to decide what your experience looks like.
For links mentioned in this episode please find our full show notes at merriweathercouncilblog.com/131
To see a full list of our podcast episodes, visit merriweathercouncilblog/podcast
Find us on social @merriweatherc
There is a post on my blog from several years ago that gets so much traffic. It's honestly a little silly. By the way, this is also a shout out to the power of Pinterest. 90% of the traffic that post gets comes from Pinterest, and Pinterest is sending a lot of traffic to this post every single day for years. So, thank you, Pinterest.
That post is titled four things I wish I had done in my first year of handmade business.
The things in that post are still 100% relevant, and I still wish I had done them.
Even though this makes me feel old, I should mention that I started selling handmade products in 2010…
When I started my handmade business, Instagram wasn't even a thing, so I COULDN'T have done a couple of things sooner, even if I wanted to. That being said, there are some things I should have done sooner or that I would do asap now if I were starting fresh.
Tune in to hear about 4 more things I wish I had done during my first year in handmade business.
For the links mentioned in this episode, visit merriweathercouncilblog.com/130.
For a list of all Merripodcasts: merriweathercouncilblog.com/podcast
To learn more about The Council visit jointhecouncilnow.com.
Find me on instagram @merriweatherc.