On this episode, I’m sharing 5 reasons to love The Council in 2021 and basically 5 reasons why I really want YOU to join The Council!
The Council is our membership experience for handmade business owners. 2021 is our 5th year! I can hardly believe The Council has just turned four years old. In that time, we have worked with hundreds of makers and seen so many incredible victories among them! After all these years of working with handmade business owners, I have found the flexibility of the membership format to be an asset to small business owners as we cover these topics and the community element to be absolutely crucial. We LOVE hosting The Council and fostering the community we have there. I am passionate about helping small, craft-based businesses succeed and this is the way I’ve chosen to deliver the education and support we know makers want, need, and value.
You can get all the details about The Council at jointhecouncilnow.com to learn how it works, what’s inside, and who is there to support you.
For full show notes and all the links mentioned in this episode, please visit merriweathercouncilblog.com/158
I don’t want anybody to feel bad if they did this, but this is not a good strategy.
It’s not wise to do this. This concept can apply to any platform. This is not specific to Etsy. As I said earlier, this is something that came about because of Etsy but many platforms already offer more than ten image spaces. You want to always be mindful of what you are including in listings. Don’t just use space because it’s there. Use space wisely.
If someone discovers your listing (yay!) and they click into it (yay!), they explore some of the info (yay!), scrolli through some of your images (yay!) that is all exactly what you want!! If someone has gotten that far into your listing, and is that deep into looking at your product, why on earth would we want to distract them with a graphic that indicates they should stop what they are doing on the listing and leave the page to do something else?
If you put a social media handles or opt-in coupon image in your listing, you are interrupting the buying process.
If someone has gotten through image one, image two, image three, image four, image five, image six, image seven – if they are that far into your listing, if they have gone into your listing that deep, it is your responsibility and opportunity to convert that person to make a purchase! Your listing’s purpose is to convert sales, not to grow your social media following.
For full show notes and all the links mentioned in this episode, please visit merriweathercouncilblog.com/157
Do you ever feel like you know how to do a lot of things and how much knowledge you have from your years of random online learning and freebie gathering and yet… still struggle to make progress in your business?
I've been there!! (I do not feel nostalgic for it, but because I learned some vital lessons, I will revisit those wayward years today for the greater good!)
On this episode, I am diving into why that happens. I'll be answering the age-old (just me?) question: Why do we struggle to achieve our goals, and what do we really need to reach those goals a little bit easier?
For full show notes and all the links mentioned in this episode, please visit merriweathercouncilblog.com/156
It’s no secret that as a business owner you will, at some point, usually multiple points, have unhappy customers. While unhappy customers are less frequent than happy customers or customers we never hear from, either way, customer service is a daily activity in any business.
It is true that customer service exists at every turn, but the part of it that I’ve noticed is trickiest is at the very end of the transaction, specifically if someone is unhappy.
What should you do, as a handmade business owner who wants to remain human and friendly but also not have anxiety and stress over what to do with customer service issues that might come up?
Drum roll, please… You have actually probably already done it: it’s your policy.
For full show notes and all the links mentioned in this episode please visit merriweathercouncilblog.com/155
The idea of launching a product line usually brings up one of two emotions: YAY or UGH.
(Both are entirely valid!)
If you feel more UGH than yay, I get you. I, too, dislike using the launch model in my own business.
The launch model I am referring to is one you are probably familiar with. It starts with teasing out a new product line for a few weeks before launching it live for sale at a certain time on a certain date. Usually, there is some fanfare in that build-up process and on the launch date! It might involve a mailing list, email blast, social media campaign or even the help of influencers. It tends to be a multi-faceted project and quite a bit of work concentrated on a single ‘event.’
Launching is a semi-popular approach particularly for product-based businesses and many handmade business owners enjoy it! (I’m not one of them but many sellers do love it.)
I get asked about product launching quite a bit and I’ve heard a variety of concerns. I am going to address as many of those today as possible!
For full show notes and all the links mentioned in this episode, please visit merriweathercouncilblog.com/154
Today I am diving into the quandary of consistency in business. So elusive! What does “consistency” in business actually look like? What does it mean when we say we want more consistency? And why does it sometimes seem unattainable or frustrating to accomplish that at times?
We are ALL always looking for consistency in business, usually, that means sales but it could mean other things like subscribers or followers, depending on what you are trying to accomplish.
Is this achievable? I believe that is! BUT we have to work on what we REALLY mean when we say it. Like, truly define what we mean when we say we want consistency.
Consistency is too loose of a term for most of us to feel secure with.
If we give ourselves a more liberal and realistic view of consistency then we have the opportunity to celebrate and ‘succeed’ more often!
For full show notes and all the links mentioned in this episode, please visit merriweathercouncilblog.com/153