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The Merriweather Council Podcast

The Merriweather Council podcast, hosted by Danielle Spurge, is all about celebrating the reality of gainful self employment through craft. This is a podcast for art and design entrepreneurs - makers, etsy sellers and shopify users! Featuring tips, insights, advice and tough love for handmade business owners in concise format. Focused on sharing realistic ideas and personal experiences with the nuances of handmade business in mind. If you are working to turn your crafty tendencies into profits, tune in every Tuesday and Thursday.
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Now displaying: April, 2022
Apr 26, 2022
Does it ever feel like no one else struggles quite as much as you do to identify or define their ideal customer avatar? There’s a reason for that… 

What if I told you that the key to finding your ideal customer avatar is your product seller profile?

This is my theory about how the way that you become a seller of original products impacts how you determine who your ideal customer is. 

 

I think there are 3 ways you can become a seller of original products and i’m going to cover each one and provide insight into the ideal customer discovery for each

There are three primary ways I believe people become sellers of original products:

The Shark Tank way

The natural-born entrepreneur way

The maker way

There are probably others but they likely would fit into any of those ultimately and for the purpose of the lesson, these three provide enough context. And as you’ll see there can be overlap between these.

For full episode notes visit merriweathercouncilblog.com/163

To see a full list of all Merripodcast episodes visit merripodcast.com



Apr 12, 2022

The absolute best way to find customers for your Etsy shop will probably surprise you. 

As you know, I am a huge proponent of Etsy and I think it’s a powerful tool that all craft-based business owners would be smart to make use of. I also believe that you should not send prospective buyers to your Etsy shop.

It might sound like those two statements contradict each other, but by the end of this episode, you will understand exactly why they don’t.

*Please note: This episode was recorded before Etsy announced their fee adjustment which is now live. The fee % mentioned in this episode reflects the rate it was before April 11th 2021. The explanation around the fee is still accurate!*

For full show notes for this episode visit merriweathercouncilblog.com/162

For a list of all Merripodcast episodes visit merripodcast.com

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