What if I told you that the key to finding your ideal customer avatar is your product seller profile?
This is my theory about how the way that you become a seller of original products impacts how you determine who your ideal customer is.
I think there are 3 ways you can become a seller of original products and i’m going to cover each one and provide insight into the ideal customer discovery for each
There are three primary ways I believe people become sellers of original products:
The Shark Tank way
The natural-born entrepreneur way
The maker way
There are probably others but they likely would fit into any of those ultimately and for the purpose of the lesson, these three provide enough context. And as you’ll see there can be overlap between these.
For full episode notes visit merriweathercouncilblog.com/163
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The absolute best way to find customers for your Etsy shop will probably surprise you.
As you know, I am a huge proponent of Etsy and I think it’s a powerful tool that all craft-based business owners would be smart to make use of. I also believe that you should not send prospective buyers to your Etsy shop.
It might sound like those two statements contradict each other, but by the end of this episode, you will understand exactly why they don’t.
*Please note: This episode was recorded before Etsy announced their fee adjustment which is now live. The fee % mentioned in this episode reflects the rate it was before April 11th 2021. The explanation around the fee is still accurate!*