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The Merriweather Council Podcast

The Merriweather Council podcast, hosted by Danielle Spurge, is all about celebrating the reality of gainful self employment through craft. This is a podcast for art and design entrepreneurs - makers, etsy sellers and shopify users! Featuring tips, insights, advice and tough love for handmade business owners in concise format. Focused on sharing realistic ideas and personal experiences with the nuances of handmade business in mind. If you are working to turn your crafty tendencies into profits, tune in every Tuesday and Thursday.
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Now displaying: July, 2022
Jul 26, 2022

The idea of launching handmade product lines usually brings up one of two emotions: YAY or UGH.

(Both are entirely valid!)

If you feel more UGH than yay, I get you. I, too, dislike using the launch model in my own business.

The handmade product lines launch model I am referring to is one you are probably familiar with. It starts with teasing out a new product line for a few weeks before launching it live for sale at a certain time on a certain date. Usually, there is some fanfare in that build-up process and on the launch date! It might involve a mailing list, email blast, social media campaign or even the help of influencers. It tends to be a multi-faceted project and quite a bit of work concentrated on a single ‘event.’

Launching is a semi-popular approach particularly for product-based businesses and many handmade business owners enjoy it! (I’m not one of them but many sellers do love it.)

 

For full show notes visit merriweathercouncilblog.com/173.

For a list of all Merripodcast episodes, visit merripodcast.com

Jul 19, 2022

Hitting a sales goal is a milestone, hitting a revenue goal is a milestone. Revenue is not purpose, and neither is a number of sales. You did NOT wake up this morning just to make progress on hitting a milestone.

Ask yourself why you’re working toward that milestone. That’ll get you closer to knowing what your purpose really is.

We work for a bigger purpose. For those moments of “HELL YES, this!” For that surge of excitement about being able to do something you REALLY wanted to do. For that giddy feeling you get from actually doing the things you could have only dreamed about doing when you were 18. For the pride that comes with knowing you can support your family.

You do NOT work for “I have 4,500 sales on my Etsy shop.” But you CAN celebrate that, because maybe, if you are doing it right, it gets you closer to achieving your purpose.

The other difference between purpose and milestones is that milestones come and go, they are fleeting moments – purpose maintains. Purpose is ongoing.

Your business should be mostly enjoyable and should help you make these other ENJOYABLE things possible.

The absolute first step is believing it’s possible to have a business that helps you get closer to your purpose + surrounding yourself with others who believe it too. Don’t skip it!

 

For full show notes and all the links mentioned in this episode visit merriweathercouncilblog.com/172.

 

For a complete list of all Merripodcast episodes, visit merripodcast.com.

Jul 12, 2022

As you know by now, my team and I support and encourage a small handmade business structure that makes use of one marketplace and one autonomous off-Etsy website. 

Specifically, we recommend Etsy as the marketplace and Shopify as the platform for building your independent domain shop.

Whenever I speak about Shopify, inevitably, the question of other platforms comes up

“What about Wix?”
“What about Squarespace?” 

Today I want to answer that fully and in a meaningful way. Not just so you what my answer is but so that you understand why that is my answer.

 

For full show notes and all the links mentioned in this episode visit merriweathercouncilblog.com/171

 

For a full list of all Merripodcast episodes please visit merripodcast.com

Jul 5, 2022

Today’s episode is not about disliking the social media algorithm or marketing platform algorithms.

I know that many people have issues with algorithms, particularly Instagram’s algorithm, and trust me, I’ve done my fair share of complaining about it.

However, this episode is about something much more sinister: the culture surrounding those algorithms and the widespread messaging that we must appeal to these algorithms or we are doomed.

My issue is with the culture surrounding the algorithms – and the messaging that seems commonplace to appeal to the algorithm or don’t expect to get anywhere. This is not a positive or encouraging message.

For too long, I let this message about the social media algorithm get to me. I allowed the idea that unless I work on the preferred schedule and create the preferred content in the preferred formats, I won’t be successful. And that is incorrect.

My job is to share my message with YOU. If the algorithm wants to assist and make it more likely that you see my message, that’s great. Very helpful. But when I sit down to create things, I do it with YOU in mind, not the algorithm. I feel like we live in a world where the algorithm is the priority, not the human – that includes the human creating it and the human consuming it.

Share your message. Share what you want to share. Share what you WANT TO CREATE. Just because your artwork or product doesn’t fit the Instagram aesthetic doesn’t mean it can’t connect to people there, and it certainly doesn’t mean you shouldn’t share it.

 

For full show notes and all the links mentioned in this episode, visit merriweathercouncilblog.com/170

For a full list of all Merripodcast episodes please visit merripodcast.com

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