The last time Kimber and I spoke about Taylor Swift you all LOVED it. You loved it a lot. Not as much as I love the Backstreet Boys, but still a respectable amount. It was one of the most listened to episodes last season! (In case you missed it: http://www.merriweathercouncilblog.com/2018/05/taylor-swift-marketing-lessons/ )
I think the reason you loved it so much is because it’s really fun to look outside your industry for inspiration - and because, really, who doesn’t enjoy a little Taylor Swift from time to time?
Regardless of where you stand in your feelings about her music, there is almost no denying the Taylor Swift is a marketing maven. The marketing power and inspiration of Taylor Swift is what Kimber and I spoke about last time and it’s what we are talking about again on today’s episode.
Last time we focused on her Reputation album release - the things she did ahead of it’s release and the way she got everyone’s attention each step of the way. This time we are talking about her Reputation Stadium Tour, the experience of it, the marketing involved and the ideas we absolutely LOVED.
Full show notes:
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