Since we are on a boyband kick recently, i figured let's just top it off with this fabulous episode in which i spoke with PR professional Brittney Lynn about the magic that is the Jonas Brothers' recent documentary "Chasing Happiness."
What is so magical about it? Why is a PR professional THE one to speak on it? Gather round, kiddies, these and many other questions are about to be answered.
Here's how this episode became a thing...
I am one of those people who only used Amazon Prime for the free shipping benefit until like, three months ago. And around the time I started watching Amazon Prime Video, the Jonas Brothers released this documentary.
Being the pop music super fan that I am, i checked it out. And I actually loved it and started down a bit of a Jonas Brothers black hole. The next day, I saw Brittney on Instagram talking about how awesome their documentary was from a PR perspective and, well, here we are.
Brittney shares some key insights in this episode about how and why Chasing Happiness was a brilliant business and PR move for the Jonas Brothers and how storytelling was at the heart of it. Of course, she did not leave us hanging and also explained how small business owners can follow the example the JoBros have set.
Similar to the situation we spoke about on the episodes about BSB DNA, the Jonas Brothers really needed this return to the spotlight to go well. Thanks to great marketing (among other things) it seems like it definitely did! They have been crushing it this year.
For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/96
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