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The Merriweather Council Podcast

The Merriweather Council podcast, hosted by Danielle Spurge, is all about celebrating the reality of gainful self employment through craft. This is a podcast for art and design entrepreneurs - makers, etsy sellers and shopify users! Featuring tips, insights, advice and tough love for handmade business owners in concise format. Focused on sharing realistic ideas and personal experiences with the nuances of handmade business in mind. If you are working to turn your crafty tendencies into profits, tune in every Tuesday and Thursday.
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Oct 10, 2019

Is there a subject I enjoy speaking about more than the Backstreet Boys?
Honestly, no.

Will I take any opportunity to discuss them at length?
Absolutely, yes.

And that is what I'm doing on this episode- but for a very good reason: there is so much to learn from the launch of their most recent album.

You've heard me talk about Taylor Swift and her marketing genius, and you've heard me talk about Gilmore Girls and the business lessons they illustrate perfectly. Now we can add BSB to the list of pop culture entities we can learn business lessons from.

For their tenth studio album, DNA, the Backstreet Boys pulled out a lot of marketing strategies that not only created widespread buzz but also triggered deep emotional connections in their existing fan base. And as we know, that is a recipe for success.

So what did they do? Why did it work? What specific things did they do to activate their existing fan base's emotional response? Listen to this episode to learn all about it. It was FASCINATING. Certainly, yes, I am a fan and I would have showed up either way - BUT because of the lead up to this release, I definitely showed up in a much bigger way than I have in the past for other releases.

The strategies that were used in the release of DNA can all absolutely be translated to your own business. Don't miss this episode.

For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/94

 

For more free handmade business advice, visit merriweathercouncilblog.com/podcast

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